The youth-led campaign, #WildAboutLife, organized by Uvumbuzi Africa, Kenya Wildlife Conservancies Association, Kenya Wildlife Trust and Light Art Club during the World Wildlife Day 2020 to expose the urban youth to nature and conservation issues saw some of the young photographers and videographers like Samantha Nyakoe visit the Oserengoni Wildlife Sanctuary in Naivasha where she experienced firsthand the benefits of wildlife protection.
Samantha, an online influencer, promotes sustainable fashion consumption by buying secondhand clothes and only shopping from environmentally friendly companies. Samantha promised to use her influence on social media to advocate for conservation and mobilise the youth to engage in conservation. She vowed to continue leading sustainable life.
“You can be environmentally friendly and still fashionable,” she said.